Nike Promotions Essay

After looking at Nikes trade strategy with respect to product, price, place and promotion, the outstanding success of the brand ring calls for more attention to Nikes promotional strategies. Nikes promotions and advertisements have been deemed the outperform in the retail industry. The notwithstanding Do It slogan is supposedly star of the most far-famed and easily recognized slogans in advertising history. It would be safe to claim that brand management is easily one of Nikes core capabilities. With the companys advertising budget today reach $2.4 billion, it is worth looking into Nikes advertising strategies and how these strategies helped strengthen the brand image.1980-1988 archean AdvertisingBefore television advertisements, Nike released several successful print ads. unrivalled of its earliest print ad runnings was the There is no finish source campaign by John Brown and Partners. The posters were an instant hit, since, it did not guidance on the running shoe product , but instead on the fewbody wearing the shoes.At this early stage, Nike saw the lucrative value in sports sponsorships. The company began sponsoring track and field athletes like Carl Lewis. With lucky breaks, Nike signed some bigger names in the athletic earth like Wayne Gretzy and, plausibly the most important sponsorship signing in Nike history, Michael Jordan.1988 The JUST DO IT hunt downThis campaign was probably Nikes most known and successful. In 1988, Nike worked with ad agency Wieden and Kennedy to create the slogan Just Do It. The company employ this campaign to cash in on the nip offging/fitness ferocity of the 80s. Top competitor Reebok was sweeping the aerobics race so Nike responded with Just Do It ads that practically shamed people into exercising, and more importantly, to exercise in Nikes. The Just Do It ads truly embodied the philosophy of grit, determination and lovemaking to encourage consumers to embrace the culture of fitness rather than localise on t he product.The Just Do It campaigns were also successful because of their celebrity propertys including Bo Jackson, John McEnroe, and Michael Jordan. These famous athletes reassured the quality of the Nike product and gave Nike a hip brand image. These ads were basically turning sweaty, pain-ridden exercise into something sexy and exciting. And lastly, the Just Do It ads were usually humorous, therefrom connecting to consumers on a level that made them comfortable and feeling coercive about the brand.2000-2005Using its cooperations with various ad agencies, Nike released several popular and come up-received TV commercials. In fact, the company received two Emmy awards for best commercial twice. The first gear was for The Morning After, which featured a runner on his morning jog on January 1, 2000, facing the chaos of the Y2K predictions. The commercial really connected to consumer emotions, as speculations of the bracing millennium were the conversation buzz around that time. The second Emmy was for a Nike commercial called Move that featured many famous and regular athletes do a serious of athletic pursuits in a creative pull in it on way. Starting in 2005, Nike released another successful ad campaign that were targeted at athletic woman. The ad focused on womens hollo Thighs and Big Butts, encouraging them to embrace their athletic body parts and shapes. This was insofar another successful way Nike connected to the consumer on a individualized level, as we all know that women tend to care about their egotism images.2005 to PresentHaving built up an empire of a brand, Nike continued to focus on celebrity endorsements. Nike took famous athletes in a variety of sports to feature them in ads. LeBron James from basketball, Tom Brady from football, Ronaldhino from soccer, Roger Federer from tennis and Tiger Woods from golf, incisively to name a few. Using the A-list, top-notch names in the athletic world really helped tip Nike over into the elite bran d division. At this point, Nike is stretchability its peak in sales and in brand image.Having reached this peak, Nike is now ever-changing up the promotion game and branching out to the digital world. With a 40% decrease in print and TV advertising, Nike is now nerve-wracking to stray away from superstars. Now that Nike as perfected the art of branding, it is moving on to a world where consumers want to be told less. In 2010, Nike launched its new marketing division called Nike Digital Sport. This digital focus on sports conceived the Nike+ platform, which is a marriage of Apple and Nike technologies that allows people to track their athletic performance. It is also a platform that allows Nike to virtually have personal conversations with its consumers and, subtly study its consumers behavioural patterns.Overall, it seems like Nike is always in tune with consumer preferences and addresses them through strategical and well-executed advertising tactics. It is no surprise that the Nike brand is one of the most well recognized in the world.