.

Saturday, August 31, 2019

Cry the Beloved Country Restoration Analysis

Restoration Through Symbolism Restoration is a beautiful thing. Watching something go from nothing to everything is amazing. In the book Cry, the Beloved Country, by Alan Paton, restoration is one of the main themes of the book. I am going to talk about two main examples; a quotation from a character and the significance of a certain character. The first thing developing the concept of restoration is the character Napoleon. Napoleon was an allusion used in the story. He was a demonstrator that came to the city of Ndotsheni to help them ‘get back on their feet again' by teaching them how to efficiently farm.However, his advice was not exactly received with open arms. As a character, he is quite similar to Napoleon Bonaparte, a French leader. Both of them had very helpful ideas to improve life for everyone, but not everyone appreciated his suggestions. The Napoleon in the story also symbolizes starting the process of restoration. When Ndotsheni finally accepts his advice and begi ns doing things more efficiently, it's an enormous turning point for the city. Also symbolizing the restoration process is the words of another character, Father Vincent. Feature Article  Country School  Allen CurnowFear is a journey, a terrible journey, but sorrow is at least an arriving†, he says, while comforting Stephen Kumalo. When he says this, he also hints at the concept of restoration, because later in the quote, he references building a house, directly saying that you can rebuild what you have lost. I've just given two examples on how different types of material in the same book can mean almost the exact same thing. Watching restoration is still thrilling for me, whether it be in real life or in a fictional town.

Friday, August 30, 2019

Cases of AIDS in the Workplace

Aids is now the second leading cause of death among Americans between the ages of 25-44. More than 50% of the workforce is in this age group. 16% of large businesses have been impacted by the Aids epidemic, while 1 in 16 small businesses have been impacted by Aids. Severe stress (caused by work or home) may hasten the progression of the early stages of HIV. This is why the workplace should be prepared to deal with these types of situations. There are two organizations that deal with Aids in the workplace: The Business Responds to Aids and the Labor Responds to Aids Resource Services is centralized information and referral service that links callers from businesses and labor with resources designed to help them prepare to manage issues related to HIV/AIDS in the workplace. The service was developed in conjunction with workplace education experts and business and labor leaders. Aids-in-the-workplace specialists answer questions, distribute materials, make referrals, and identify resources for callers from small and large organizations throughout the country. They also provide assistance to help workplaces set up effective HIV/AIDS programs. A comprehensive program is made up of five components: 4) Education for Employee's Families 5) Community Service and Volunteerism Crimes of violence such as murder, rape and assault, stand at the core of any criminal code. All these crimes involve significant harm to others. The culpable transmission of the HIV virus to an â€Å"innocent† individual, or acts involving significant risk of such transmission, must be seen at least prima facie is at that core too. After all, to contract Aids is to suffer significant harm. Therefor, prevention of the culpable transmission of Aids to innocent individuals is prima facie, a proper concern of the criminal law. If we lived in a world in which everyone behaved in a morally responsible manner all the time then we could expect that the incidence of AIDS, in the advanced western nations at least, would soon begin to fall. Unfortunately, however, we do not live in such a world. Individuals cannot be relied upon to always act in a way that will minimize the risk of transmitting Aids to previously uninfected individuals.

Marketing A New Product Essay

CheapTees, Inc. is a small manufacturing concern committed to the production of quality t-shirts at reasonable prices.   Part of the marketing strategy is to enter the Christmas giveaways segment of the market by offering products to firms needing quality items, which are to be given away to treasured customers and colleagues or partners. As the recipients of the gifts are considered very important from the firm’s viewpoint, it is essential that the product offered be of superior quality but at an affordable price.   According to website of BigStitches.com, the prospects for the garment industry seem very bright, as in 2002, when there was a registered increase of 16% in nationwide apparel sales over the previous year. Statement of Need The company is aware that many firms need to give Christmas gifts to its precious clients and colleagues during this most joyful season, and as such, it is the goal of this company to focus on its new product, a t-shirt called CheepTees. On the average, a medium-sized firm spends around USD10, 000 in Christmas gifts alone.   The company hopes to service this need to save firms from the usual headache and discomfort in terms of shopping for these gifts and going to the process of wrapping them before giving them away. Demographics Demographics are the characteristics of work group, organization, specific market or national populations, such as individuals between the ages of 18 and 25. For this particular product, demographics play an important role in marketing and advertising (McConnon, 2006). Statistics related to lifestyle habits, education and health are important in marketing this product and just as important in trying to market this product to a specific generation, like for instance, the youth. Thus, it is important that the specific target group be spelled out clearly as well as the geographic marketing area to which they belong. There is a need to get the best data, so the latest and most recent ones must be consulted in order to make a proper marketing strategy (Social/Economic/Demographic Statistics for Marketing). Marketing Marketing people can work their way through these websites and get a good glimpse of competitors. Since there is a proliferation of T-shirts in the market, this product must have a unique quality all its own. For instance, the designs will be handmade and made according to the client’s specifications. The company shall also look into some marketing upgrade. The company will focus strictly on messages that tell customers clearly about the products and services and how customers can benefit from using them. The company shall concentrate its advertising on specific feature/benefit premise. The company shall take the unique feature that it is handpainted with the customers’ personal taste in design. Selling Methods and Channels As the customers change, so have the ways companies get their attention. Customers are unique individuals and the company knows how to target and spend only on media that will reach potential prospects. The company will use smart advertising where it shall carefully craft marketing messages for individual customer types, speaking of the features and benefits in terms that each customer profile would appreciate. Direct mail works, but so do other focused methods like telemarketing. Customers demand convenience, price, access and selection. That is why, the company will also venture into Internet marketing in the future.

Thursday, August 29, 2019

Persuasion and Influence 1 Assignment Example | Topics and Well Written Essays - 250 words - 1

Persuasion and Influence 1 - Assignment Example The second item was a dress for my niece. I had bought the dress because that brand was running a campaign for educating the poor in Africa and 10% of the dress price was to be donated to the cause! Hence, it made me feel good that I am also part of that campaign. The two unplanned purchases had actually upset my weekly budget and as a result, that week, we had to cut down on our regular fruit diet. I realized that because of my irrational decision, my family had to compromise on essential food item. Indeed, consumer behavior is need based which is exploited by marketers (Arnould et al., 2004). Hence, I decided that I would rationalize my buying and stick to list. The perfume that was on offer of the day was actually not so as three weeks back, my friend had also bought the same perfume at same price! Indeed, they are marketing gimmicks that are essentially designed to tempt consumers (Edwin and Douglas, 2008). Thereafter, during my weekly shopping, I would wave my list in front of the salesperson and move forward to complete my shopping. I found this technique to be very

Wednesday, August 28, 2019

Summary and opinion on each article Essay Example | Topics and Well Written Essays - 1250 words

Summary and opinion on each article - Essay Example Everything happening in this world has the cause and effect, and if a human being fails to understand it, it is the failure of the human being, not of the eternal system. As Camus reveals through Sisyphus, the acknowledgement of and rebellion against the Absurd, the exercise of free will in self-investment in the performance of life to find intrinsic meaning, despite the incomprehensibility of the world, is to live well. A human being is just a dot in this world. The world cannot run as per the desire of an individual nor the group of individuals. Everything happens in this world as it should. What is important is the process of living, and not complaining about the so-called absurdities. For example, the lotus is born in slush and mud; lives in it, and when in bloom enthralls the viewer. It does not complain, nor does it think of committing suicide. Why complain about the thorns? Think of the beauty and fragrance of the roses. One should not complain about one’s fundamental r elationship with the world. The world cannot run on happiness. ... It is a process that can be experienced instantly and the authentic process of living begins after that experience. One cannot say that the ocean is absurd because there are waves. Waves are the very nature of the ocean and one need to tackle the waves and do the swimming. Similarly, the fulfillment and non-fulfillment of one’s desire is part of the eternal function of nature. So, to invite crisis with the feeling of absurdity is a meaningless exercise. Camus describes â€Å"Suicide like the leap, is an acceptance at its extreme.†(435. n. p.) and art of living is the state exactly opposite to it. Nevertheless, finding the meaning of human existence cannot be a time bound program. Suicide is termination of life; as such it has no meaning. It is the domain of the coward. Suicide is a futile exercise, because one arrives in this world, without taking permission, and one cannot leave it without being permitted. Suffering is not useless; it is the process of renewal of human existence and part of the eternal struggle. Finally, Camus reveals the limitations of Absurd. Participation in action of life to find its true and full meaning is better than renunciation of action. The world is perfect and incomprehensibility is in the state of our mind. The human life is worth living, notwithstanding its trials and tribulations. Moral Luck -- Thomas Nagel What you do is important; but how you do what you do is more important. Thomas Nagel’s â€Å"Moral Luck,† concerns the second part of this sentence. No one knows the level of perfect morals (discipline) in life. As such carry on with the available discipline and perform actions to the best of one’s ability and judgment. Nagel discusses the issue of moral assessment. He

Tuesday, August 27, 2019

How Parthian Kingship Evolved and Developed Essay

How Parthian Kingship Evolved and Developed - Essay Example The essay "How Parthian Kingship Evolved and Developed" talks about the royal image of the Parthian kings the study of which has been aided through the study of the coins of the earlier Arsacids in the mid-second century BCE. When it comes to royal identity display, Mithradates used various ways to legitimize their rule through certain identity projection. Dynastic legitimization enabled him to get attached to the former rulers in the Arsacid line. With this regard, Mithridates managed to show that he was rational next in line. Through idolizing his father and not Arsaces I, he was guaranteed of a godly ancestor. Through his usage of the Arsacid name, he managed to position himself in the line of the Parthian empire development. As a result, it gave Mithradates a firm identity as a Parthian, whereas allowing other communication means and culture open. It is viewed that the obverse faced similar way as obverses of the Seleucid faced. The diadem in various cultures had a meaning was adopted by Mithradates connected him with distanced him from the population of the Greek. The symbol of the beard was a vow for victory among the Parthian culture. Parthian coinage transformed from the traditional shape to something meaningful for Seleucid coinage and use of other cultural symbols to appeal to a greater audience. For this to work, certain conditions had to be fulfilled. The cultural elements had to be known by the targeted people and that the occupants of the empire were required to associate with their ruler.

Monday, August 26, 2019

Working with and Leading People Essay Example | Topics and Well Written Essays - 1500 words

Working with and Leading People - Essay Example Leadership is all about leading some followers. Management is much more focused towards managing people in organizations. Leadership has the concept of followers but management has the concept of subordinates. For leadership, vision is very much important but for management achieving different goals are important. Leadership is generally transformational, but management in general transactional. Leadership is very much focus towards transforming lives of followers. It believes indecisive changes in the lives of followers but on the other hand, managers are much more concerned with assigned tasks. They are not that much interested in subordinate’s lives. Leadership brings innovation into the system but managers, administer and govern those systems. Leadership develops different new things but management maintains those things. Leadership inspires people but management believes on controlling people. Leadership has a long-range view but management has a short-range view. Leaders hip does the right thing but management does the thing in right ways. Leadership creates but management imitate those creations. Leadership is a very vast concept but management is less vast concept than leadership. Leadership is all about leading from the front in case of management performance is the ultimate thing.Late Steve Jobs the founder of Apple computers is the example of the leaders who developed the idea of Apple computers. Indra Nooyi current CEO of PepsiCo is a good example of management personality.

Sunday, August 25, 2019

The Development of the American Public School Essay

The Development of the American Public School - Essay Example During early colonial years several laws were passed in favor of making education more common in society. The Massachusetts Education Law of 1647 was amongst those laws passed, requiring towns of fifty families to hire a schoolmaster who would teach their children to read and write (History, 2004). Additionally, towns of a hundred families were required to have a grammar schoolmaster, which created consistency in quality of education (History, 2004). It was at this point in our nation's educational history that formal schooling as we know it became more valuable, as well as desirable. Author Robin Cook stated, "Education is more than a luxury; it is a responsibility that society owes to itself" (Inspirational, 2003). Education became more of a social responsibility and educators were formally hired for the sole purpose of teaching the youth of a budding nation. Perhaps even more surprising, considering previous practice, is that they were paid to do so, either by the government or in dividual families (History, 2004). Formal schooling was becoming more of a personal responsibility and a priority taken seriously (History, 2004). The years following the new legislative direction, some families sent their children to "Dame" Schools, which were set up in the homes of women in the community. Dame schools were widely popular for those who were unable to send their children to the one room schoolhouses. These women had both the time and inclination to teach students of all ages and levels and worked in exchange for a meager allowance, such as food, miniscule stipends, or practical supplies (History, 2004). Also, traveling Schoolmasters traversed across states to various towns to educate the children in an effort to contribute to the dream of social harmony via knowledge and literacy. Usually, families of the community would take turns housing and feeding their schoolmaster for the duration of his stay. During the late 1700s and early 1800s, Thomas Jefferson's influence on American public education was astronomical. Though Jefferson is well known for the Declaration of Independence and his presidency, he also played a very large role in laying the ground work for the Public Schools system that we are fortunate to have today (Conant, 1962). According to Jefferson, "If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and will never be" (Inspirational, 2003). In the late 1770s Jefferson served in the House of Delegates as part of the General Assembly of Virginia (History, 2004). While in the Assembly, he introduced a bill that would create a free system of tax-supported elementary education for all except slaves (History, 2004). He proposed the idea of free public education to take place over a period of at least 3 years for every white child. If parents wished to continue their child's education beyond 3 years time, they could then begin paying for it themselves (Conant, 1962). In September of 1817 Jefferson proposed the "Act for Establishing Elementary Schools". His plan was to have schools which were locally controlled and supported largely by local taxes. In a speech he gave Jefferson explained: At

Saturday, August 24, 2019

English Essay Confessions of an Economic Hit Man

English Confessions of an Economic Hit Man - Essay Example After having left his job he wrote this book and is nowadays ahead of the movement that proclaims the increase of social, economic and ecological responsibility of businesses. After leaving his job as an economic hit man, Perkins founded the Independent Powers System, Inc. in1980 – a company in a very risky sphere – and later became the defender of the aboriginal rights in Amazonia, published several books on social responsibility, founded several non-profit organisations, among which is a famous Dream Change Coalition that, on the one hand, inspires people to achieve their goals, and on the other – invites them to be extremely careful about how their lives influence the rest of the society and our planet in the whole. All these facts make it obvious that Perkins is sincere in his book, and that it is not a purely PR campaign designed to turn attention to himself but truly precious confessions that make people aware of the crimes performed against the global community by certain structures and separate people. After all, it was not before the September 11, 2001 attacks that John Perkins decided to write about his activity as an econom ic hit man, disregarding all the threats that he had to face. Perkins was firm in his decision to share his knowledge about the contribution of the USA government and multiple global corporations into making these tragic events possible. According to John Perkins, the â€Å"help† that the corporations and other organisations promised to the third-world countries, eventually turned out to be a disaster for people in these countries. Being an economic hit man, John Perkins travelled all over the world and took part in dramatic events of the modern history, including the money washing in Saudi Arabia, the defeat of the Iran Sheikh, the death of Panama President Omar Torrijos, and many others. In his

Friday, August 23, 2019

The Things They Carried Essay Example | Topics and Well Written Essays - 1000 words - 2

The Things They Carried - Essay Example The Vietnam War sparked off or gave birth to a burst of literary talent that ranged from fiction to non- fiction and which was mostly written by the very people who had served the country with their lives on the wars frontline. The stories that were written were cathartic in nature as it was more personal and contained pain and emotional outrage. One such touching story was penned by Tim O’Brien and was titled – â€Å"The Things They carried. The book mirrors a series of short stories gleaned from the lives of the soldiers, who were at the epicenter of this whirlpool of pain, disillusionment and war. O’Brien deftly moves in and out from the past to the present giving a vivid description of the misery of the people and the destruction that this war had caused. â€Å"The Things They carried† is a graphic representation of an emotionally charged scenario of the senseless and heartless war that took place in Vietnam of O’Brien was a part of and hence had first hand knowledge of the painful happenings. In the author’s own words - â€Å"I want you to feel what I felt. I want you to know why the story truth is truer sometimes than happening truth† (203). The main idea differently presented throughout the book, is that the real truth is sometimes vague to be represented literary. As an author the events are sometimes recreated, but that does not make them less true. In that matter, the truth of war is especially applied in this context. Though various excerpts from the text can be interpreted in a way that can contribute to that truth, a specific event repeatedly mentioned through the book is taken into consideration, which is the death of Kiowa whose story is related many times to emphasize the fact of truth.

Thursday, August 22, 2019

Advertising and communication Essay Example | Topics and Well Written Essays - 4500 words

Advertising and communication - Essay Example According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. There are two key elements in this marketing communication concept.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for busine ss effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation. The account of the phenomenon of Marketing Communication by Aaker, Batra and Myers (1992) constitutes a fair working explanation of the phenomenon: . . . advertising and sales promotions operate together in their impact on the consumer. When designed and run in tandem, they yield power synergies that magnify their individual effects. The ambiguity centered on the definition of IMC has created complexity in assessing the operational efficiency of the process. There are many levels of integration, which produces problems collectively as well as individually. The ideal execution of IMC calls for the sharing of the entire organization. Available Mix Of Advertisement And Communication Methods Advertising is a very complex business. To make the advertisement to go on with the changing time new advertising and modern promotional methods needs to be assessed and compared with traditional available methods. New innovative ideas and media methods uses are to be devised all the time, as the advertising industry switches emphasis from media to media, and as new modern lifestyle trends continuously to develop by new technologies. Traditional and modern view of Advertisement In 1980's and 1990's advertising agencies were commonly 'multi-services' agencies, and they divide their area of operations to handle the creative, production and media-buying processes. There was a huge trend towards junk mail or direct mail and many large consumer brands switched significant advertising spending into direct mail. For small local businesses TV was an increasingly attractive tool. Modern lifestyle and technology developments change the marketing communication and advertisement methods of companies. New method of advertising based on exploiting electronic communications and the 'word of mouth' instinct sometimes referred to as 'Viral marketing'. In today's world Internet advertising is more popular than radio advertising -

Core Values Essay Example for Free

Core Values Essay Inspired by the charism of Saint Marcellin Champagnat, Notre Dame of Marbel University anchors its faith and life on the following core values as foundational qualities with which the Marist Brothers, Mission Partners, and students approach the entire educational process and academic atmosphere of the University: Family Spirit, Marian, Love of Work, Preference for the Least Favored, Quality Education, Integrity of Creation, and Culture-sensitivity. Family Spirit St. Marcellin Champagnat’s great desire and legacy was in the style of relationship he encouraged between teachers and students- a relationship premised on love and expressed in a style which Marcellin called â€Å"family spirit. † Akin to the characteristic of a good family are: a warmth of welcome, acceptance, belongingness and authentic concern which should prevail where everyone has a sense of being valued and believed in, regardless of their role or their social standing. Marian Mary is for us the perfect model of the Marist Educator, as she was for Marcellin. As a woman, a layperson and Jesus’ first follower, she is our inspiration in living out personal faith and virtue of simplicity. As an educator of Jesus at Nazareth, she inspires our pedagogical approach. The Marian aspect of our spirituality is expressed above all, in our identifying with her attitudes towards others and to God. She is in our midst, a symbol of unity and mission, a witness to God’s solidarity with people in their needs and sufferings. Love of Work Love of work implies a cheerful and careful preparation of all the things one does. It values the dignity of work as a powerful means of self-fulfillment, of giving purpose and meaning to life, and of contributing to the general economics, social and cultural well-being. It is manifested through a deep sense of personal planning and motivation that shows itself in the good use of time, talent and initiative. Preference for the Least Favored Preference for the least favored is to be with those who are excluded from the mainstream of society, and those whose material poverty leads to deprivation in relation to health, family life, schooling, and educational values. With the emergence of social and cultural challenges confronting the world, preference to the least favored means being concerned toward the youth who are affected by the social, political, and cultural problems of the society. Quality Education A Marist school is a center of learning, of life and of evangelizing. It leads students â€Å"to learn, to know, to be competent, to live together and most especially, to grow as persons.† Quality education is characterized as holistic where students are progressively initiated into their life-long challenge of harmonizing faith, culture and life. It provides educational programmes, curriculum contents, and teaching methods that meet the aspirations of students, parents and the community with regard to subject choices, career possibilities and educational needs of the community. It gives emphasis to educating students by teaching them through good examples and inculcating in them the importance of the craft of teaching and its support systems. Integrity of Creation â€Å"Respect for the value of life† and â€Å"care for the mother earth† are two major themes in valuing the integrity of creation. It upholds life-giving values and promotes stewardship of the earth. Culture Sensitivity Culture must be accepted as the gift of every people, the expression of their dignity, liberty and creativity, and the testimony of their unique place in the history of humanity. Culture sensitivity means openness and respect to the different culture of peoples. It promotes dialogue as a way of enhancing unity in diversity. On the individual level, it is a communication between two persons with different views, different values and traditions, to learn from each other in order for them to change and grow. Culture sensitivity as a value promotes respect for the tri-people of Mindanao, develops programs for inter-faith dialogue and upholds advocacy on issues as a result of the emerging culture of the global world.

Wednesday, August 21, 2019

International Marketing Plan For Allianz Marketing Essay

International Marketing Plan For Allianz Marketing Essay Allianz is an international company specializing in the provision of financial services, and the companys headquarters is in Munich, Germany. In the global business world of today, companies cannot afford to just remain domestic, as this could lead to a decline in the companys reputation and business. Serious companies have to work hard on their international presence, to ensure that their stakes in the market are maintained and increased. Founded in the year 1890, Allianz has branches in more than 70 countries and more than 180,000 employees worldwide. The company has acquired about 60 million customers to whom it provides property and casualty insurance services, health insurance, life insurance asset management and banking services. Allianz started to go international in the late 19th century when the company opened a branch office in London. Allianz now also has branches in Paris, Italy, Great Britain, Netherlands, Brazil, Spain, and USA. Allianz hopes to expand into Eastern Euro pe and establish branches either in Hungary or turkey. Since international marketing plans revolve around certain factors, the company will have to complete a thorough analysis of the countries in question, so as to determine the feasibility and viability of international services in these countries. This report will also discuss the viability of establishing branches in the Turkish or Hungarian market place. The Company is aiming to establish the organization in a global market. In order to do this an effective international marketing plan would have to be developed. Situation analysis The goal of this international marketing plan is the provision of specific directions for the companys marketing activities. Research will be carried out in various areas like segmentation, marketing, pricing strategy, targeting and positioning, promotional strategy, control and implementation, in order to achieve set goals. This marketing plan will also detail what the company can achieve with such an international marketing strategy and hoe this plan will help in realizing company objectives. When an organization has decided that it is beneficial to go international and start operations in another country, it is necessary to define company policies on international marketing and the companys objectives for creating promotional campaigns that are efficient. As long as Allianz continues to offer superior services that are efficient, then the company will be better than a domestic company. As the global market continues to grow bigger and population increase continues, the company must engage in effective international marketing, in order to acquire and maintain more clients. (An in depth analysis of Insurance Industry) Interest in Hungary and Turkey Numerous variables function within an international company such as this, which deals in a global market. These variables can influence the companys strategy either directly or indirectly. Being well implanted in various parts of the world Allianz seeks to invest other markets in Europe. Marketing strategy At Allianz, the goal of business is the acquisition of clients and maintaining these clients as customers. The companys international marketing strategy should reflect this, as the company continues to build its reputation. The strategies that would be used for this international marketing will be a push/promotional strategy and pull/selling strategy. The push/promotional strategy will use the companys trade promotion activities and sales force to create consumer demand internationally. The pull/selling strategy involves expenses on promotions for consumers and advertising in order to build up consumer demand for services SWOT analysis The sections highlighted below constitute the most relevant issues for Allianz, and the success of the company. Strengths The companys strengths include: a brand new international approach, staff experience, targeted focus and marketing prowess. Allianz would have to take advantage of these strengths in order to utilize the companys opportunities and also manage threats effectively. Possible weaknesses to the companys international campaign are basically those problems inherent in new product and financial services marketing. Allianzs Strengths also include Product differentiation Superior experience: since the Allianz team is quite experienced in marketing, the company has to capitalize on this experience and bring it to bear on the international market Popularity of the company: strong companies like Allianz tend to have a kind of cult or customer loyalty for many years, which will be brought to bear on the international scene Weaknesses Launching new products and services internationally brings disadvantages of having to build a whole new market structure Opportunities A growing international market Potential for continued improvement Vertical integration: Allianz also has the potential to integrate more services into its international presence and add more branches in various parts of the world Threats The latent competition ensures that there would be other companies who will begin to offer similar services internationally. Unforeseen economic downturn may also reduce fluid/disposable income in spite of a strong domestic economy and anticipated continuous growth. Marketing mix The company should Endeavour to employ a wide range of advertising promotions and communications in order to achieve set out international marketing goals Marketing budget The companys marketing budget must be reviewed and the marketing director would assume responsibility for the budget, excluding the budget for developing the company website. The budget for the international marketing campaign needs to be evaluated on a quarterly basis, with adjustments made to media vehicles, advert schedules, and effective frequency as required Promotion As part of international marketing promotions, there should be grand PR parties and sports events held and organized for prospective clients. Local, national and international media will also be used and sales personnel will be stationed in target market locations like shopping malls and concerts and other related events Financial projection In order to make Allianzs financial services more appealing internationally, the company will have to look towards market segmentation. In looking towards market segmentation, the company will be able to identify specific customer characteristics of interest in specific financial services. As noted on the website of the Center for Business Planning, the purpose of for segmenting a market is to allow the sales/marketing program to focus on the subset of prospects that are most likely to purchase what the company offers, and this can help to ensure the highest yield/return for sales/marketing expenditures, if done properly. (Center for Business Planning, 2009) The international marketing plan developed by Allianz must make a careful analysis of market research to lead to useful decisions regarding the nature of the market in hungary, and of the potential clients in that country. To be able to satisfy the needs of these customers, the company must identify ways to understand its internal and external situation, including the market environment, the customer and the capabilities of the company PEST Analysis Political Factors Increased service tax on premium 5% discount on corporate premium Hike in FDI limit Pricing control in general insurance Favorable regulation for rural insurance Economic Factors Increase in Gross Domestic Savings Social Factors Low insurance coverage Rise in elderly population Growth of insurance Technological Factors Automation of processes Increase in CRM solutions Internet driven information era (Insurance Industry: An Analysis) Implementation and control Allianzs international marketing efforts will be designed to launch and provide sales of goods and services. The marketing director will be in charge of tracking the various programs and changes might be made to the marketing mix if there are no appreciable results. Attention should also be given to some other factors like economic recession, extremely low sales, and the expensive nature of certain types of media that will be used for the international marketing plan, as these factors might influence the budget and marketing mix. The companys international marketing efforts will be reviewed quarterly. Differences between revenue and sales goals during the first year of operation will be the main source of comparison. Customers feedback will also be sought on marketing efforts and there will be surveys and focus groups organized to evaluate the efficacy of adverts. Conclusion Assessment of external factors can help a company to position itself within the environment in which the company operates. Although there are various macroeconomic factors that can affect a company like Allianz, the direction and strength of major industry shaping trends can be gauged by environmental factor assessment. This type of assessment may seem to pose a threat on some occasions but on the other hand, this assessment can create new opportunities. During the environmental assessment, it is vital to seek out new opportunities for business, feasible market places and other companies with which some form of cooperative arrangement can be built. In order to be successful internationally, Allianz needs to understand, anticipate and take advantage of the changes in the business environment. The international environment does have a big impact on the determination of market decisions. A large part of international marketing requires the scanning of the external environment that affec ts Allianz, so that the company can respond profitably to the trends and market requirements of the targeted market. Allianz hopes to expand into Eastern Europe and establish branches either in Hungary or turkey. Due to Global currency issues and the effects of previous economic recessions which have created problems for the company and the services it renders, I believe that Hungary will be a more viable location for the company to invest internationally, as this country is more open to foreign investment. Industries in this country are also expanding and this represents more opportunity for the companys financial services. The firm has also been advised to take a long term view. This is a good strategy for the company, as most emerging markets are long term based, to guard against the negative effects of economic downturns

Tuesday, August 20, 2019

Portrayal Of Women In Hip Hop Songs English Literature Essay

Portrayal Of Women In Hip Hop Songs English Literature Essay Disrespecting and Violent Attitude toward Women. It has been around three decades since hip hop emerged on the American cultural scene. The music genres which are associated with hip hop cultural phenomenon, especially gangsta rap and R B are believed to define street youth culture. These two hip hop music subgenres seem to be more influential than the other as there is more emphasis put on lyrical content than the music itself. The abundance of explicit words and messages in the songs makes them also controversial. Before listening to gangsta rap songs, one must be prepared most of all to hear extremely explicit language. The great number of derogatory terms embedded in the song lyrics is especially disturbing as they are greatly addressed to women women of colour in particular. Most of the cases involve name calling and violent attitude directed more likely at women in general than a particular person. Women in those songs are mostly placed in a sexual context and called e.g., bi tch, whore, hoochie, slut. Promoting violent sex theme was well documented in the Kubrin and Weizers research on the sample of 403 Amercian hip hop songs produced throughout the 1992-2000 but also noted in other articles/books etc. on the songs from the period 1987 1993.  [1]  The scholars have found that the main purpose of such songs is to justify violence against women and make it a legitimate tool of social control.  [2]  In such a view hip hop music promotes a set of gendered norms and enforces sanctions for those who do not abide those set up rules. Eminems song Kill You,  [3]  for example, describes women as vile, venomous, volatile bitches. Many other popular rappers, like Redman, Outcast, degrade women to being a chickenhead coined by association with giving oral sex. Whilst such terms are commonly perceived as pejorative, there are instances they may sound somewhat positive. One of the most successful rappers, Ludacris, in his hit song Pimpin All Over the Wor ld raps: I used to think that it was way too cold, til I went to Canada and saw some beautiful hoesà ¢Ã¢â€š ¬Ã‚ ¦Ã‚  [4]  And according to Ja Rule every thug needs a down ass bitch  [5]  , i.e. a girl who is tough, and demonstrates her solidarity with her man and the gang they belong to. While these terms may not carry derogatory connotations in these songs, women are still positioned here within the sexual perspective. Interesting to notice is a fact that offensive terms aimed towards men are usually words with feminine connotation (bitch, pussy): Im slick and slippery/ On a high-speed chase all the way to the victory. / Yall niggaz is stone cold mysteries. / Too weak, cant stand in the ring with me. / Put a pussy back in his place, straightlaced.  [6]  It also seems like to humiliate women goes hand in hand with getting respect from the other men. Men are referred to be pimps who can get a lot of hoes. (à ¢Ã¢â€š ¬Ã‚ ¦) Legalize pimpin for all the pleyas, puttin fine a ss bitches in the streets and the hood.  [7]  While in most of the songs degrading women motif would appear randomly throughout the song, there are also cases in which that would be the main theme. The best example is Too $horts Aint Nothing Like Pimpin: Aint nothing like a mother fucking bitch! / You nasty, once a month bleeding, mother fucking, nasty ass, mother fucking bitch! / I hate your mother fucking ass. To justify their attitude towards women, many rappers give many reasons for doing so, such as women being too shallow: We couldnt get no play from the ladies. / With seven niggas in a Nav [Navigator] is you crazy?/ So we all said fuck you bitch and kept rolling.  [8]   Sometimes verbal disrespecting turns into violent threatening. According to Kubrin and Weizer aggression towards women appeared in almost 18 percent of the hip hop songs analyzed by them.  [9]  Extreme hostility towards women represent the songs of Eminems where he attacks his relatives, especially his mother and ex wife in Under the Influence : all bitches is hoes, even my stinkin ass mom.  [10]  He even threatens to kill them: Bitch Ima kill you! / You dont wanna fuck with me. / Girls leave you aint nuttin but a slut to me. He also seems to be perfectly aware of the fact his lyrics cause controversy. In the same song he admits to that: Oh, now hes raping his own mother/abusing a whore, snorting coke/ and we gave him the Rolling Stone cover? (Eminem, Kill you)  [11]   Violence covers a broad spectrum in hip hop. Not only is it perceived as a legitimate tool of manipulation between men but also serves as an answer for disobedience of women. Such insubordination is interpreted in many ways. According to the rapper Dr. Dre: snobby-ass bitches get slapped out of spite.  [12]  Another popular performer Mase warns his potential sex victims to get tested on sexually transmitted diseases beforehand or else: If she make my nuts itch, I kill that slut bitch.  [13]  Eminem seems to have issues with women in general and promotes violence as the only communication means between men and women. Usurping and assuming power on women in hip hop songs are often represented by descriptions of rough sex: Hit you with the dick, make your kidneys shift/ Im guaranteed to fuck her till her nose bleed.  [14]  Kubrin and Weizer noted four recurring instances of violence in the American gangsta rap songs. Rappers pride themselves on sex acts that are harmful to women. They justify other acts of violence and threaten women who try to defy male supremacy. They also seem to encourage other men to resort to violence acts whenever they find it suitable. Violence seems to be the most appropriate response to women who abuse such gendered protocol, i.e. dont know their place. Women as Sexual Objects The notion of sexual objectification means that a person is perceived through the prism of physical attractiveness with disregard to the persons intellectual abilities.  [15]  Kubrin and Weizer, in their paper on the misogyny in rap music stated that sexual objectification of women was noted in 67 percent of the songs analyzed.  [16]  The main conclusion drawn from these lyrics is that women are only good to satisfy mens sexual pleasures. The title of one of the N.W.A songs, Findum, Fuckum, and Flee. may serve as creed of the street code, according to which mens goal would be pursuit of pleasure and sexual exploitation of women.  [17]  Puff Daddys intentions are brazenly blatant in: Call me Sean if you suck, call me gone when I nut. / Thats the end of us, get your friend to fuck  [18]  . While his fellow rapper, Too $hort, honestly admits the only thing he would try to get from women is sex without strings attached: I aint Romeo, Prince Charming, or a knight in shinin g armor./ Im only out to fuck a bitch, fuck tryin to charm her. I treat a fine ass bitch like dirt./ No money in her purse, a fuck is all its worth./ Cause Short Dawgll never cater to you hoes./ And if you aint fuckin, I say later to you hoes.  [19]   A pretty disturbing fact surfaced in this Xzibits song. Judging by the lyrics, women are considered to be mens property: You got titties and ass./ But I got a dick and some cash./You aint talkin bout shit./ Then Ima smash, bitch./ On three, on me, bitch, you my property.  [20]  This brings back to life one of the atrocities of slavery, when black women were often forced to keep exploitive sexual relations with their slave masters in exchange for better treatment, food, or simply to satisfy the oppressors urge.  [21]  It seems that even though the American society has come a long way from the times of slavery, black women are nowhere near to being treated as free, independent individuals. As the American culture critic bell hooks points in her book Aint I a Woman: Black Women and Feminism, that black women in America have been oppressed from the seventeenth century till today by white men, black men as well as white women. She argues that women of colour have been omitted by the white feminist movement as well as the civil rights movement. The author perceives feminist movement as being a white middle and upper class struggle which showed no interest in issues of women of colour. Black women found themselves trapped into confines both gender and race. Thus, they have never been liberated from the institutionalized sexism patriarchy, and racism. Additionally, in bell hooks opinion the Black Power movement was both patriarchal, misogynistic. As much as it aimed to overcome racial divisions it also sought to reinforce the sexist ones.  [22]  Black male attitude towards their female counterparts presented in number of hip hop songs manifests their pursuit to keep women subordinate. Nowadays many rappers often express how they would put women in the right spot, as Too $hort: Hoes be nothin but slaves for me, / ready to go to their graves for me. (Too $hort, Pimp Me)  [23]  , or Xzibit: (à ¢Ã¢â€š ¬Ã‚ ¦) Im hard on my hoes thats how it goes./ Bitch, get up off your toes, and get my six-four [Chevrolet] (Xibit, Pussy Pop).  [24]   Daniel Patrick Moynihan, an American politician and sociologist, in his report The Negro Family: The Case for National Action, also known as Moynihan Report, released in 1965 analyzed the data from the U.S. department of labor and drew a conclusion that black women had significant advantages over the black men to be employed thus they could provide for the family more effectively. He also suggested that the traditional African American household is ruled by the matriarchal and emasculating women, an archetypical Mammy, which would imply that black men were symbolically castrated by their female counterparts. In order to stop degradation of the Negro family, black men need to seek the ways to restore their manhood.  [25]  The lyrics of contemporary hip hop songs suggest that by degrading women, rappers may seek to regain their manhood. They suggest that the only desirable image of a black woman is the promiscuous and oversexed one as in Redmans: I turn an independent woman back in to a hoochie.  [26]  Notorious B.I.G. humiliates educated girls: I like em educated, so I can bust off on their glasses.  [27]  These stereotypical images have their roots in the times of slavery in America. Southern white males would consider black men and especially women as possessed by their hypersexuality. The reason for such supposition might be cultural differences between Western Europe and Africa of the time. European travelers who visited Africa were often stunned to see semi nude native black women and commonly accepted polygamy. Nakedness in that time was perceived as a manifestation of indecency. The travelers embraced such a shocking experience by assuming that all black women are promiscuous by nature. They contrast between the clothed Victorian ladies and naked native African women may have prompted assumptions that white women, on the contrary to black women, are civilized and sexually pure. Hence the symbol of black women reinforced by such depiction was Je zebel.  [28]  It seems that African American women could not escape from the image of an instinctively promiscuous Jezebel assigned to them back in the slavery era. Stereotypes that were set at that time still affect black women nowadays. What is more, the stereotype of a seductive and lewd black woman has been perpetuated by their male counterparts. As the Jezebel image applied to black slave women might have been a way to justify maltreatment they were given, such reasoning applies also today.  [29]  Another justification for disrespecting women may be a fierce peer pressure on young men in ghettos. Male promiscuity is highly valued there.  [30]  Casual sex with no commitment gets a man proud patch of a player, proves of his masculinity and helps to get respect from the others: I had niggas making bets like, did he fuck her yet?/ Ask her did he touch her bra, when I say nah they say ahh / So tomorrow I use that pressure to undress her.  [31]  The Kubrins research s hows that bragging about sexual achievements was present in 58 percent of the songs.  [32]  Most of it implied how easy for a player is to talk a girl into having sex: You see I order one bottle, then I fuck with one model/ Then I order more bottles, now I/ got more models/ Im from that city where them niggaz dont play mayn/ I take a chick to my/ room like caveman/ So ask your girlfriend my name (à ¢Ã¢â€š ¬Ã‚ ¦).  [33]   Women are also treated as a symbol of achievement. Having a lot of casual sex proves that you are either a player or have a lot of money. As these seem to be the only means of getting a girl into sexual intercourse in the ghetto: Say dog, what kinda nigga be on top of the world?/Million dollar status got me on top of ya girl.  [34]  Ability to sexually please a girl is perceived as a symbol of your high status. Below there is an example of how the rappers fondle their ego in that matter: While your bitch be crying please dont stop. . . I fuck her like I know you wont./ If thats your bitch, homeboy youd better keep her Cause she wont stay off my beeper.  [35]  The female is used here just to partake in a sexual competition between men. Women cannot be granted any respect from the rappers, as they are described to be as much interested in heavy drinking, sex, and money as men. The only difference here is that a man will be positively referred to as a player or a pimp but a girl will be always called a bitch. Lyrics imply that if a girl is being promiscuous and greedy it also justifies the maltreatment she receives from men as in hit song The Gangsta, the Killa, and the Dope Dealer: All on the grass [marijuana], every bitch passed [out]/ A first not last, when we all hit the ass.  [36]  Women are treated as a commodity which can be consumed, used, passed to someone else and given out: I know the pussys mines, Ima fuck a couple more times/ And then Im through with it, theres nothing else to do with it./ Pass it to the homie, now you hit it/ Cause she aint nuthin but a bitch to me.  [37]   Prostitutes are the classic example of sexual objectification and exploitation. Such image of a woman is to be expected in hip hop music since it has emerged out of ghetto setting. This theme has been found present in one-fifth of the songs analyzed by Kubrin and Weizer.  [38]  Prostitution and pimping are celebrated by rappers and classified as a justifiable means of economic achievement.  [39]  These themes do not seem to be taken into consideration by any other music genre. Some rappers to get more credibility claim to have been a real life pimps ( Ice- T, Snoop Dogg, Jay-Z, K-Luv). Pimping has a broader meaning in hip hop than just managing prostitutes. To pimp something can mean to sponsor it or to accessorize it. The term pimp is often used as a substitute for player, a man who mastered in seducing women or hustlers who show off with their nouveau riche assets  [40]  . This kind of a pimp chic imagery is a popular topic among rappers. Some even devote the whole song s to glamorize such lifestyle: The fancy cars, the women and the caviar. /You know who we are/cuz were pimpin all over the world.  [41]  There is also a number of rap songs in which we can find a lot of references to the standard definition of a pimp man who headhunts and employs prostitutes. Kubrins research takes into account this standard definition and notes that this theme was detected in 20 percent of the misogynistic songs.  [42]  Most of them contain the same message that women are good only to sell sex and men can usurp the right to access to their bodies: No need for rest haven these hoes Lets show em what they pussy made fo Lets me and you lay in these hoes And show em what they pussy made foà ¢Ã¢â€š ¬Ã‚ ¦ . Lets leave without payin these hoes And show em what they pussy made fo.  [43]   Such images are present even in RNB which is supposed to be focused more on the rhythm and music than less abundant in explicit lyrical content: Ace mizzy get all the hoes. /Gonna teach them shit they want to know. / Like fuck that pussy ass 9-4 girl./ Make that bucket a pot of gold.  [44]  These lyrics convey extremely disturbing misogynistic messages especially that hip hop aspires to be considered as a true voice of the urban ghetto. In that case, judging by the lyrics, the ghetto seems to inhabit pimps, pimps in training and prostitutes. While women are being described as sexual objects, men get the message to cherish the life of a pimp. Women seem to be painted with the same brush and not considered as an individual human beings. The only interaction between these two parties boils down to a scenario of what a pimp would do to a prostitute. Women Not to Be Trusted Another piece of advice, recurring in many hip hop songs, is the one that a man has to be careful of whom they put trust in. And women seem to be the least trustworthy. According to Kubrin and Weizer almost half of the misogynistic songs exposed such attitude of distrust towards women.  [45]  Another fact worth noticing here is that the lack of trust is directed at all women with no exception. All women in general are considered tricky evil creatures. For some rappers a question How could you trust a ho?  [46]  is rather a rhetorical one. Others unveil specific reasons why they cant trustem. In a song byà ¢Ã¢â€š ¬Ã‚ ¦ a young girl is not only promiscuous but also will surely lie to you about her age which will get you in trouble and most likely put you in prison: See nowadays man you got to know these bitches age/ Cause they ass be real fast when they be goin through that phase. / You fuck a girl thats young, and you gonna end up in the cage.  [47]  Women solidarity is c riticized. There will be no point in defending yourself as the mother will be on her little girls side: Cause her mom aint tryin to hear that you never knew her age.  [48]  Not only do women stand up for one another but will also try to get some material compensation from you. Some rappers, like Nas, warn that it is a bad idea to force women into having sex, not because of the atrocity of this act, but rape accusation that may follow: Dont take the pussy, if she fightin/ Cause you saw what happened to Tupac and Mike Tyson./ Specially if you large [famous], some hoes is trife [petty]/ Get you on a rape charge, have you servin your life.  [49]  Despite being convicted of rape, a legendary boxer Mike Tyson and rapper Tupac Shakur, were considered as the most celebrated heroes of the hip hop generation in 1990s. This fact well illustrates the gender conflict of that generation. During and after the trial, many black male church leaders defended Tyson claiming that the whole proc ess was an attempt of the white supremacist to destroy a well-known black man. The president of the National Baptist convention in USA was suspected for offering a bribe to the Tysons complainant. For a substantial back male part of the society the issue was not about gender but about racism.  [50]  This example proves of an extreme solidarity within African American male society. Countless hip hop lyrics strongly reinforce the idea of conspiracy theory that is supposedly drawn by the evil system and women. Tyson was accused and sentenced for a date rape on 18- year-old Miss Black Road Island. Tupac Shakur heard the same charges from his groupie whom he forced to have a group sexual intercourse with. These two events may have influenced a number of hip hop artists who eagerly express a lot of distrust in beautiful women. Such attitude against beautiful women permeates throughout many hip hop songs. It seems to be more than certain these ladies will try to deceive you with their looks and take advantage of you in no time. They are considered by the rappers to be decoys for set up. There are number of songs which describe such procedure: You know they [women] might be the one to set me up. / Wanna get they little brother to wet [kill] me upà ¢Ã¢â€š ¬Ã‚ ¦/ Bitches be schemin, I kid ya not. / Thats why I keep my windows locked and my Glock cocked.  [51]   Another way for women to set men up is to get pregnant. This seems to be not only the concern of the rappers, but also a common prejudice among the male in ghetto neighborhoods. Anderson states that to claim a child is against the street code of hit and run  [52]  . The rappers warn their male audience: Why plant seeds in a dirty bitch, waitin to trick me?/ Not the life for me.  [53]  Owning up to pregnancy means not only breech of the code but also commitment which is condemned by the peers. But the greatest concern of men would be paying child support: I aint lettin nothin leak cause if things leak, then Im a get caught/ And I cant get caught cause you know how they do it about that child support./ Shit, bitches is cold on a nigga who aint got his game tight/ Getting 18.5 percent [child support payments] half your life.  [54]  Generally speaking, collection of child support is a problem in the times of crisis, especially for unqualified African-American workers. A tough choice has to be made, whether to cater for your own needs or your childs. As the money for the children upbringing goes to their mothers pockets, the male frustration and resentment towards women grows. Being broke does not match the image of the self-proclaimed pimp or a player. No more player, no Shorty the Pimp I get paid, divert a check and get 40 percent. All the homies talkin bad, hair down, walkin sad Got the broad livin with me, baby sayin Dad!à ¢Ã¢â€š ¬Ã‚ ¦ I could try to mack again but the bitches wont want me Cause Im all washed up, broke, fat, and funky. I lost everything that I worked to be Never thought Id be a trick, payin hoes to serve me.  [55]   The lyrics make it obvious that women cannot be trusted because they are a hazard to men pimps. If they do not get you in prison or ridicule you in front of your peers and hinder your image of a thug, they well surely drain your pocket. And this is what rappers seem to be the most anxious about. Getting rich ( à ¢Ã¢â€š ¬Ã‚ ¦or die trying by 50Cent)  [56]  seems to be the mostly frequent motive of all. And the streets seem to be filled with gold diggers on the prowl only interested in you because of your money: Watch the honeys check your style/ Worthless, when they worship, what you purchase./They only see ice [diamonds], not me, under the surface/Whats the purpose?  [57]  Gold Digger by Kanye West may serve as the best example of a song that describes a seductive, yet greedy woman who takes advantage of men.  [58]  This type of a woman is mostly feared by those men who climbed up the social ladder, became businessmen, or celebrities and like to show off their recently acquired wealth. They (who?) are considered to be the easiest targets as they feel no limits for dispensing money and boast about their affluence. She (who is she?) is described as a very tricky cutie the bomb. Once she has set her sight on her super rich male target, the first thing she will try to do is charm him by her gorgeous looks, and seduce him. She will try to blend in his elite circle to get to him. In no time she will make him spend money on her and her friends and he will do it just to impress her. And if you expect to get a chance with her you would better comply with the rules of her game. Her main goal is to secure her life with her preys money. If she fails to drag his feet down the aisle, she will get pregnant just to get secure her life with his money anyway. Oftentimes it happens that after eighteen years of paying the child support the baby turns out to be not his. Whilst men in hip hop songs do not see anything wrong in taking advantage of women, they seem to fe ar of getting such favor returned by them. Their concern is also not to get ridiculed in front of other men. If that happens, Kanye West gives them a self explanatory answer back: she aint messin wit no broke niggaz.  [59]  There is also a message to black women in general in the last stanza of this song. No matter if you are a gold digger or you are being a down to earth girl and stick to your man regardless of his material status, there is a bad ending for you anyway. If he is ambitious enough, he will get rich sooner or later. However when it happens, he will: leave your ass for a white girl. This suggests that white women are ranked higher than black women in the hip hop social hierarchy. According to the findings of the study on the he effect of images of African American women in hop hop on adolescents sleek hair texture and lighter skin tone would be considered as the main determinants of female attractiveness  [60]  . These traits would be most sought for by both mal e and female who participated in the survey. Also historically these features were used as measures of social, political and economic significance for African Americans. Those who resembled European Americans would be located higher in the American social strata.  [61]  Such supposition may have influenced the pursuit of white women by black men. The image of a strong, emasculating black woman versus a pure and submissive Vi

Monday, August 19, 2019

Internet Regulation :: Internet Essays

Internet Regulation What is the Internet? The definition of the Internet put in one sentence is: A worldwide network of computer networks that use the TCP/IP network protocols to facilitate data transmission and exchange, where anyone with a computer can access the internet through an ISP (Internet Service Provider). The Internet consists of a three level hierarchy composed of backbone networks (e.g. ARPAnet, NSFNet, MILNET), mid-level networks, and stub networks. These include commercial (.com or .co), university (.ac or .edu) and other research networks (.org, .net) and military (.mil) networks and span many different physical networks around the world with various protocols, chiefly the Internet Protocol. The Internet is a global network connecting millions of personal, institutional and company computers. The number of computers used by the internet is growing rapidly. The United States is connected with over 100 countries worldwide and linked together to exchange of data, news and opinions. The Internet is decentralized design. This means that there isn't just one computer that stores all of the information from the Internet. There are many independent host servers located throughout the US and the world that store the information made available to the global Internet community. The Internet is primarily used for these functions: 1. To send and receive e-mail. 2. To transfer files from one computer to another (the files may be text, images, audio, video, etc.). 3. Research to locate information for either government, educational, commercial, etc. 4. To communicate with other computers, either one at a time (Instant message) or many at once (chat rooms or discussion groups). The internet is a work in progress and will continue to evolve. What is Internet Regulation? Internet regulation is basically restricting or controlling access to certain aspects or information. Internet regulation consists of mainly two categories: Censorship of data, and controlling aspects of the Internet. Most of the Internet regulation is imposed by the Government in an effort to protect the best interest of the general public and is concerned with some form of censorship. Other forms of Internet regulation is domain registration, IP address control, etc. In domain registration, once a domain is purchased the Webmaster’s address has to be registered at the time of purchase. A governmental agency can track someone down if they put up information, that the government considers unacceptable. IP address is you Internet identity when you are connected to the web. It is synonymous to a postal address.

Sunday, August 18, 2019

Essays --

Ratliff 1 Kohlten C. Ratliff Mrs. Bralock British Literature 12 December 2013 The Game of Baseball When you think about the game of baseball, you think about the most remembered baseball player Jackie Robinson because he stole more bases than I stole hearts. The game of baseball was created sometime in the 1800’s and has been played ever since. Baseball is a major sport and it is apart of a lot of the cultures in the world. The United States of America and Cuba are two of the top 2 countries that have a lot of players go to the MLB. The game of baseball was first played on sandlot and now is being played in huge stadiums that have large capacities. Baseball is a sport that can be watched for fun and doesn’t necessarily have to be played. There have been many names for baseball like Goal ball, Round ball, Fletch-ball, and Stool ball. Baseball is a cousin to Cricket because it involves two teams that alternate on offense and defense. Alexander Cartwright invented the modern baseball stadium in 1845 and he was from New York. New York is where a game called Town ball was created, traces show that it was a game similar to baseball. Cartwright got the idea of making money from people coming to watch players play on a field other than the street form Town ball. Alexander Cartwright is known as the founder of baseball because of his idea of turning Town ball into an organized sport. Ratliff 2 Traces of a game played with a bat and a ball dates back 2,000 years ago in ancient Egypt. Egyptians were crafty people and craved a stick out of stone and hit rocks with it. That game was a pharaoh’s favorite game to play and he was buried with it in his tome. When some researchers with into the pharaohs tome they found a... ...rough at him. When Jackie first went to the major league they call him names while he was playing and the pitchers where trying to hit him with the ball. When the American people saw how good a black man could play, more and more black people were allowed to join the major league. In conclusion baseball has become a big part to the society not only does it bring people together, but the people who actually love baseball enjoys to watch it. Baseball became an entertainment sport to people around the world and has many types like softball for girls. Some of the greatest minds are people who play baseball because you always have to think when playing it. There have been many legends in baseball that people look up to and inspire young people in the world today to want to learn about the game. Everyone can play it whether they play it professional or amateur.

Saturday, August 17, 2019

Quality and Reliability Essay

You Tube Enterprises are a marketing and distribution company that is engaged in providing exotic Caribbean products of high quality to persons in diaspora that currently reside in North America and Europe. Quality and reliability are two critical success factors. You Tube has been using its website as it principal point of contact for its customers. You Tube Enterprises were recently awarded a major contract to supply a major chain in Europe, Marks and Spencers. It is recognised that persons of Caribbean origin are a significant percentage of the population .This is in addition to the growing popularity of Caribbean food among other sectors of the population. In order to successfully fulfil this contract, higher levels of productivity by You Tube suppliers are required in order to meet the price and response time requirements. You, as Marketing Manager, are expected to work closely with the Human Resource Managers of the four main suppliers to develop a reward system that will enabl e greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements. 1. Outline the factors that You Tube Enterprises must consider in the design of such a reward system to ensure its success, i.e. to ensure that the programme is beneficial to both the employees and the supplier company and 2. Develop a draft proposal for consideration by the Board and Management of each company. In your proposal you should indicate: I. Whether and why the Plan should be group based or individual based II. The quantum of risk employees should be prepared to accept in their total package i.e. the quantum of incentive pay to total compensation III. Whether incentive pay should fully replace traditional pay and the reasons for this recommendation IV. The criteria by which performance will be judged and how will this be communicated and disseminated to staff and their supervisors V. The administration of the reward system, i.e. whether short or long term and whether the pay-outs should match the production cycle and the required delivery schedules

Friday, August 16, 2019

IBM Research Topic Essay

Mission Statement-Suitability for IBM The mission statement of IBM is suitable for the organization, and that not only because it sufficiently refers to the features a mission statement must have, but also because it expresses a spirit of success, teamwork and customer consideration, a spirit that only big companies can generate. Mission Statement-Strengths and weaknesses Though much important a mission stetement is, it can develop some strengths and weaknesses regarding mostly the customers of a company, the workforce and its shareholders. These three groups of people constitute a larger framework of groups, which has a legitimate interest in the fortunes of a company, the stakeholders of a company. Customers-Strengths In the market of information technology, customers will expect the most advance information technology from a company in order to fulfill their needs. Customers will also demand a flexible range of products and services (after sales service) to suit their needs. By reading the mission statement of IBM it is more than visible that the company fulfills these demands and provides strengths to its customers (â€Å"we strive to lead in the creation and manufacture of the industry’s most advance information technologies†, â€Å"we translate these advance technologies into value for our customers through our professional solutions and services worldwide†). Generally the mission statement of IBM expresses a spirit of marketing orientation, and customer devotiation. Customers-Weaknesses It is extremeny difficult to pinpoint any weaknesses regarding customers generated from the mission statement of IBM, since the company’s mission statement expresses a spirit of marketing orientation and customer service (â€Å"we translate these advanced technologies into value for our customers through our professional solutions and services worldwide†). However one could say that extremely high technology and development might create such a specialisation that may lead to non-user friendly products, which would not sufficiently serve the needs of the customers. This could be encountered as a weakness. Workforce-Strengths The workforce of a company will expect to operate in a friendly and teamwork enviroement, in which opportunities for training and career development will be given. The mission statement of IBM complies with these expectations, and so provides strengths to the workforce. Since the product line of IBM is highly technologically advanced (â€Å"development and manufacture of the industry’s most advance information technologies) the workforce of IBM will have the opportunity of being trained and having developed their career in the future. Apart from this, the mission statement itself expresses the team spirit that exist in IBM and is being expected from the workforce (â€Å"At IBM, we strive to lead in creation†¦.†. Workforce-Weaknesses Apart from the strengths that are generated from the mission statement of IBM a few weaknesses can also arise. By reading the mission statement of IBM you can easily observe the tense the company has to invest in the development of the company (technology, services) in order to lead in creation, development and manufacture of the industry’s most advance information technologies and so to serve by a more fruitfull way the needs of its customers. This however can have a negative impact on some expectations of the workforce. Employees might expect some profits of the company to be given for the use of raising wages rather than investing for the development of the company. Employees might expect shorter working hours and more standardised products and services. The non-confrontation of these expectations can be considered as weaknesses.

Technology is the use of scientific knowledge

Technology is the use of scientific knowledge to develop and produce goods and services useful to man. Technologists use the discoveries of science to produce tools, machines, and methods for industry, communications, transportations, medicine, warfare, and other human activities. In turn, this greatly affects jobs available for the unemployed as well as the job duties or job description intended for them.A nation’s level of technology depends on the extent to which current scientific knowledge is put to practical use. The United States is considered a technologically advanced nation; its major industries used advanced production techniques such as automation, its health institutions used advanced treatments such as laser-beam surgery, and use of up-to-date scientific knowledge is made in most other everyday activities (Clarke, 2001).A nation in which most production is carried on by handicraft methods, and communications and transportation are equally old-fashioned, is consid ered technologically backward, or underdeveloped. Just as some countries are more technologically advanced than others, so are some industries. The electronics and aerosphere industries, for example, are generally technologically advanced wherever they are established. Because of the great investment in money, plants and equipment, and skilled personnel required to operate them, these industries are found only in those countries that have a generally high level of technology. Agriculture, on the other hand, is a technologically backward industry in most parts of the world.In line with this jobs are also progressing while man power is not that important as it was long ago, before all the advancements have been discovered. Before companies hire as many employees but not the same as of the present because some rely on robots or high technology computers or devices needed for a company’s survival and success. Some companies hire people but the sad truth is that sometimes their bo ss are the computers or other devices when in fact, human beings are smarter than any other equipments.Reference:Clarke, A.C. (2004). Profiles of the Future: an Inquiry into the Limits of the Possible, revised edition (Holt, Rinehart & Winston).

Thursday, August 15, 2019

Homeostatic Imbalances

Homeostasis is extremely important for proper functioning of all the human body systems. When our body is not able to regulate temperature all our body functions will fail to work. Even the enzymes need a specific constant temperature to work at their optimum level. At higher temperatures the enzymes will stop working. (Steadyheatlh, 2004) Dialysis is the artificial process of getting rid of waste (diffusion) and unwanted water from the blood. This process is naturally done by our kidneys. Some people, however, may have failed or damaged kidneys which cannot carry out the function properly, they may need dialysis. Ungar, 2012) Patients with renal failure experience a lot of imbalances while receiving dialysis. Electrolyte imbalances are the most common, usually presenting with hyperkalemia. This happens when the amount of calcium is more than the kidneys can excrete. Arrhythmias may also occur during dialysis. It too causes an imbalance of electrolytes or changes in acid-base homeost asis. Severe cramping, muscle spasms, and low blood pressure are some complications experienced from dialysis. This happens because of the removal of increased volume of fluids.Net filtration pressure is damaged as a result of increased permeability of the membrane. This too causes a homeostatic imbalance. Urinary incontinence and retention, thrombosis, and sleeping problems may all occur from the use of dialysis. (Steadyheatlh, 2004) Other homeostatic imbalance health problems like dehydration, hypertension, diabetes, hypoglycemia, hyperglycemia, can arise. Homeostasis is extremely important for proper functioning of all the human body systems. When our body is not able to regulate temperature all our body functions will fail to work.Even the enzymes need a specific constant temperature to work at their optimum level. At higher temperatures the enzymes will stop working. Eventually, it can cause death. Proper exercise, a well-balanced diet, and adequate rest can help to achieve hom eostatic balance. (Ungar, 2012) REFERENCES Ungar, J. (2012, June 5). Kidney transplant: end-stage renal disease. Retrieved from http://www. emedicinehealth. com/kidney_transplant/article_em. htm Steadyheatlh, I. (2004, March 8). Complications of dialysis. Retrieved from http://ic. steadyhealth. com/complications_of_dialysis. html

Wednesday, August 14, 2019

Applications of computers in various fields Essay

Computers have their application or utility everywhere. We find their applications in almost every sphere of life–particularly in fields where computations are required to be done at a very fast speed and where data is so complicated that the human brain finds it difficult to cope up with. As you must be aware, computer now-a-days are being used almost in every department to do the work at a greater speed and accuracy. They can keep the record of all the employees and prepare their pay bill in a matter of minutes every month. They can keep automatic checks on the stock of a particular item. Some of the prominent areas of computer applications are: 1)In Tourism:[/B] Hotels use computers to speed up billing and checkout the availability of rooms. So is the case with railways and airline reservations for booking tickets. Architects can display their scale models on a computer and study them from various angles and perspectives. Structural problems can now be solved quickly and accurately. 2)In Banks: [/B]Banks also have started using computers extensively. Terminals are provided in the branch and the main computer is located centrally. This enables the branches to use the central computer system for information on things such as current balance,deposits, overdrafts, interest charges, etc 3)In Industry:[/B] Computers are finding their greatest use in factories and industries of all kinds. They have taken over the work ranging from monotonous and risky jobs like welding to highly complex jobs such as process control. Drills, saws and entire assembly lines can be computerized. Moreover, quality control tests and the manufacturing of products, which require a lot of refinement, are done with the help of computers. 4)In Transportation:[/B] Today computers have made it possible for planes to land in foggy and stormy atmosphere also. The aircraft has a variety of sensors, which measure the plane’s altitude, position, speed, height and direction. Computer use all this information to keep the plane flying in the right direction. In fact, the Auto–pilot feature has made the work of pilot much easy. 5) In Education:[/B] Computers have proved to be excellent teachers. They can possess the knowledge given to them by the experts and teach you with all the patience in the world. You may like to repeat a lesson hundred times, go ahead, you may get tired but the computer will keep on teaching you. Computer based instructions (CBI) and Computer Aided Learning (CAL) are  common tools used for teaching. Computer based encyclopedia such as Britannica provide you enormous amount of information on anything. 6)In Entertainment:[/B] Computers are also great entertainers. Many computer games are available which are like the traditional games like chess, football, cricket, etc. Dungeons and dragons provide the opportunity to test your memory and ability to think. Other games like Braino and Volcano test your knowledge. 7)Science: All branches of science, from astronomy to zoology, depend on computers to further their knowledge on increasing the life span of man. The MRI, the PET, and other computer-aided machines help doctors and scientists to better understand the people’s medical needs. 8)Communications: using computers will never be complete without using the Internet. This global network of networks have swept the lives of many people as daily tasks become handier, communications more convenient, and most of all, sources of information broader and more accessible. 9)Business: Computer has changed how we do business. Gone are the days of labor-intensive and manual way of inputting data through ink and paper. Now, with a few taps of keys and a few clicks of the mouse, good and productive business is on its way. 10)Government: Government offices also depend on computers for its basic needs. From simple letters to the more complicated projects are now being produced through the use of computers. Government agencies and their databases are now interlinked, making it easier for the agencies to monitor economic developments.

Tuesday, August 13, 2019

Current and Projected Situation in Bosnia- Herzegovina Essay

Current and Projected Situation in Bosnia- Herzegovina - Essay Example The armed conflict in Bosnia between 1992 and 1995 is rather long and arduous to explain, but an attempt will be made here. Basically, Serbians were funding their own armed forces, which the Croats were doing as well. Bosnian government forces were also involved. The three opposing sides switched loyalties several times during the course of the war. Since friction had been brewing for a long time in the area, there was much unrest over whether this conflict could be considered a civil war or not. Research suggests that there were at least 100,000 people who were killed. Not only this, but there were almost 2 million people who were displaced as a cause of this war. The casualties that were recorded by percentages included Bosniaks, or Bosnian Muslims, at roughly 65%. Serbs constituted about a fourth of those killed, while Croats only represented about 10% of those killed. Obviously, the Muslims were those who were most affected. Systematic rape was common, which happened to several thousand people, a third of whom were women and children. According to intelligence figures, an almost overwhelming majority of the war crimes committed in this conflict were done by Serbian people. Genocide was committed both by the Serbs and the Croats, while Bosniaks were charged with the lesser crime of breaking rules in the Geneva Convention. The war in Bosnia started as a result of the disintegration of the Republic of Yugoslavia. Slobodan MiloÃ… ¡ević, who was elected President of Serbia in 1989, was originally born in Yugoslavia. He is widely thought to have incited violence through the proffering of Serbian nationalism. However, at the ICTY (International Criminal Tribunal for the Former Yugoslavia), it was often debated as to what crimes he should have been prosecuted for, as it was argued by some writers and reporters that he hadn't really had as significant a role in the war as some people argued. Some people argued that Miloevi was a butcher, that he incited the wars that were in Serbia, Croatia, Bosnia, and the disputed territory of Kosovo. Others yet claim that Miloevi did not do anything more wrong than some of the other people at fault for similar crimes in the Bosnian War. This is what is going to be analyzed forthwith, is what the roles of each ethnic group in the conflict were. Obviously, they probably would change several times during the course of the war. It is also obvious that this war was filled with genocide. Although Noam Chomsky wrote a scathing report about people who are "worthy victims" and

Monday, August 12, 2019

JP Morgan Chase and Bank One Merger Essay Example | Topics and Well Written Essays - 500 words

JP Morgan Chase and Bank One Merger - Essay Example Bank One Corporation had been created through mergers with many other banks like Banc One of Columbus, First Chicago NBD, and Ohio but the mergers were considered a failure until Jamie Dimon who had been chosen as the president and CEO took over the leadership of the company and reformed the new firm’s practices (American Bar Association, 2007). Dimon improved the firm by changing the disastrous technology jumble inherited from the prior mergers done by Bank One Corporation and ensured that the bank was more than sufficient to be a viable merger for JPMorgan Chase. Bank One Corporation had spread its roots in many States with the beginning of interstate banking and acquired many banks and with this successful process, they resisted combining into one bank. According to the writings by Truitt (2006), Bank One Corporation, had to be merged with JPMorgan after the departure of their CEO John B. McCoy, whose father and grandfather had headed Bank One. McCoy left because after the First Chicago NBD merger, Banc One Corporation started having financial issues and there was no other option other than accepting help from others. Dimon was brought in as the head of the company and this is when the JPMorgan completed the acquisition of Bank One. The mega-merger was a success because JPMorgan Chase & Co. is one of the largest and best-known financial institutions in the world. Skeel (2011) stated that J.P. Morgan Chase & Co. is a leading global financial services firm with valuable assets and operations in more than 50 countries. The firm provides good services to people in the society and many of the world’s most prominent government, institutional and corporate clients. The mega-merger was a success because Bank One would have failed running on its own due financial difficulties. Griffin and Moorehead (2010) stated that JPMorgan Chase & Co is

Sunday, August 11, 2019

Bug, Inc. Paper Essay Example | Topics and Well Written Essays - 1250 words

Bug, Inc. Paper - Essay Example e of Trademark law by registering the logo which is a ladybug wearing a set of headphones.(see Trademark Dilution Act or possibly the Anti-cyber squatting Consumer Protection Act 2000.) In case anyone would like to misuse this trade mark now on the internet or the offline world. Additionally, they can use the Uniform Domain Name Dispute Resolution Policy, and succeed in the suit for saving their trademark if they can show that they have a registered trade mark ,legitimate interest and if the misuse is in bad faith. Jurisdictional issues are a big problem in intellectual property disputes and since Bug.Inc is a multinational they are advised to ensure that they register their trademark in at least two or three major jurisdictions beforehand. Finally if they have invented the software and the equipment they are advised to patent this technology at the earliest. Patents can be secured for a specified period and will need to be renewed beyond that. The patent Registration confers powers on the product inventor of exclusive use and sale .In case the patent is a modification of an earlier product or process, the permission of the original patent holder needs to be sought and recorded. If, because of the reworking done, the identity of the final product is lost, the new registration to be availed of, and with the original patent’s consideration, the new patent is secured. 2) The borderless nature of the Internet involves problems both for the resolution of disputes between private parties in courts of states and for law enforcement authorities of a state to impose and enforce its regulations. The rules determining jurisdiction use certain localisation factors based on where the actors are located, on where the activities are carried out and on where the activities take effect. The problem of applying these traditional localisation principles to an Internet transaction is that every country in the world may potentially assume jurisdiction since the Internet is

One economics aspect of oil industry Essay Example | Topics and Well Written Essays - 500 words

One economics aspect of oil industry - Essay Example The oil industry focuses on demand as a central point of production. As such, a given energy demands rely on the existing economic activity.Supply is a general aspect of the oil industry affected by weather and other geopolitical elements. Oil demand is a vital feature that largely affects the oil industry. Unreliable economic activities directly affect the demand for energy. As such, the oil demand decreases within a given duration. A decrease in oil demand results in a low number of investors within the industry. As such, the industry experiences rising cases of companies practicing monopoly. The ideology revolves around limiting consumers to regulate the supply chain. As such, the independent companies overcharge the government for using the organization’s oil reserves. Independent companies raise revenues through the monopoly policy affecting a country’s revenue or source of income(Spilsbury, Richard &Louise, 202). Countries that produce oil contribute largely to the changes in oil prices. These countries regulate supplies based on individual interest or political gains. As such, the world oil prices fluctuate to accommodate the given interest. Other countries such as the superpowers also engage in practices that undermine oil prices. The various changes within the economy depend directly on the oil prices. Inflation rates shape the oil industry with key participants who tend to control the industry. Powerful countries tend to enlarge shares within the oil producing countries through the oil companies. Decreasing oil fields affect the oil production percentage and eventual supply to the world. Different countries struggle to obtain stable supplies of the oil to meet the rising demands. As such, the world thrives on an unstable environment that reflects on the economy of various countries (Spilsbury, Richard & Louise, 171). Additionally, various organization emerge to regulate the

Saturday, August 10, 2019

Vitamin D Essay Example | Topics and Well Written Essays - 750 words

Vitamin D - Essay Example ists accomplished both identification and characterization of the O104: H4 strain in time, including the sequencing of its genome, they have not been able to explain where and how it came from. Since the manifestations of the incidence, people have put up with the fear of whether or not the infection may re-occur, a factor that has affected agricultural farming and destabilized food security (Berg 49). Moreover, various entities have overtime emphasized the fact that it would be of great significance for the origin of the infection to be identified. Similarly, concerns have been raised regarding delay in the diagnosis as well as in communicating the risk to the public. This essay aims to look into the risk analysis process, notably some of the events that came up in the course of and after the infection, as well as some of the findings and conclusions that we can employ in the future in case of re-occurrences of the strain. Hazard identification refers to the process of establishing the association that exists between the pathogenic organism as well as the human population. In an ideal world, several strains inhabit the human intestine. For an E. coli strain to initiate an epidemic infection of the nature exhibited in 2011, it must have produced some toxic materials and at the same time been resistant to antibiotic. Upon further study, it was established that the 2011 strain exhibited both the O and H antigens, hence the naming O104: H4. The intriguing factor in the course of the infection was that eight cases of the O104:H4 strain had been registered prior to the 2011 infection in Germany, France, Korea, Italy, Georgia and Finland (Berg 53). The fact that the 2011 scenario was extremely severe yet the strain had been reported some time in the past shows that indeed various entities were at fault for letting the infection be that virulent. E. coli strain O104: H4 strain infection went on for quite a while as it had enhanced adhesion, fitness and survival

Friday, August 9, 2019

Network Design for non-adjacent Floors Assignment

Network Design for non-adjacent Floors - Assignment Example Each department is in the connection to a central switch on that floor before connecting to the router in the field level. The router is in the context of the external wide area network via a firewall. The firewall will be vital in filtering traffic from outside. The information technology department will host the six servers namely: file server, mail server, print server, web server, DHCP server and the DNS servers. The design has a number of security challenges posed by the non-adjacent floors. Employees will be organized according to the four departments namely: Information technology department, sales, accounting, finance, and human resource department. Different departments will be on virtual local area networks to beef up the security of individual unit’s data. The general design will consider factors such as the scalability of the network to accommodate increasing numbers of staff. Further, security and means of recovering from a disaster in case one occurs are of utmos t concern. The greatest challenges in networking non-adjacent levels include cabling between the two floors. To run a cable from the third floor to the fifth floor will either involve running the cable outside the walls or inside the room. It will, therefore, call upon the management to request the tenant on the fourth floor to allow the running of cables through their floor. However, this comes with many challenges. First, the tenant may decline which means that the management may incur more to run the cables outside and ensure that it is secure. Accepting to run the cables through the floor poses a greater challenge. It leaves a vast security loophole. The concerned person may tap directly into our network thus giving them access to our network. Depending on whom they are, the organization's data is at risk of being exposed to third parties who may end up using it for their reasons.  

Thursday, August 8, 2019

The role of money in the macro economy Assignment

The role of money in the macro economy - Assignment Example Money supply in an economy is closely linked to economic growth of the nation, unemployment, inflation in economy and interest rates prevailing in the banking system of the country. ECB (2011, p. 63) states â€Å"The volume of broad money in the economy is the result of the interaction of the banking sector (including the central bank) with the money-holding sector, consisting of households, nonfinancial corporations, the general government other than central government, as well as non-monetary financial intermediaries.† Money supply determines liquidity in the economic system and credit growth. Credit growth depends upon the liquidity in the banking system, ability of the banking system to scale up their exposure in relation to demand, interest rates, internal rate of return expected on investments and the general economic condition. Therefore credit growth is considered an important indicator of economic development in a country. A country needs to overcome the imbalances in the current account through regulations for maintaining the exchange rate parity of its currency in the international markets for sustainable growth and development. The US subprime crisis and the European financial crisis have underlined the importance of financial services sector in macroeconomics. The globalization phenomenon necessitates revisiting of global monetary system with International Monetary Fund at the helm of affairs. Surveillance system of the International Monetary Fund should be able to detect the warning signals of impending economic crisis and support the countries in overcoming their economic imbalances. Money supply Keynesian expansionary policy envisages increasing supply of money and government spending for revival of economy and growth. Central banks control money supply using various tools. For example, the Federal Reserve can regulate money supply and manage liquidity through reserve requirements imposed on the banks. By increasing or decreasing the reserve ratios the Federal Reserve can regulate money supply. Also, the Federal Reserve buys and sells securities in open market with repurchase agreements for this purpose. When the economy is on growth mode, banks can borrow money through Federal Reserve’s discount window or avail facilities through autonomous factors that increase supply of money in the economy. The central bank of a country can use ‘Bank Rate’ as a tool to regulate money supply. The change in bank rates leads to changes in the short term and long term interest rates. The impact of the changes on financial and capital markets need to be carefully reviewed after taking into account several factors. For example, decrease in the interest rates will have impact on the pensioners’ income by way of interest on fixed income securities. The economic indicators such as Consumer Price Index related to inflation, Jobless Claims related to unemployment, GDP r elating to economic growth and industrial production statistics are useful in taking decisions by the monetary authorities. Increase in money supply increases aggregate demand which encourages entrepreneurs to establish production facilities for meeting the consumer demand. The additional employment generated in this process increases the consumption level and demand. The multiplier effect caused due to expansionary policies needs to be regulated to avoid