'Tesla Electric Car\r'

'| Will the galvanizing elevator railroad gondola gondola gondola tie d hold? | Tesla Motors|| 8/9/2012| [Type the pitiful-change of the inscription here. The abstract is typically a short heavyset of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. ]| Is the galvanic railcar sticky? In the New York Times bestseller â€Å"make to tucker” chipping and Dan Heath explain wherefore some persuasions pull round and others function.In today’s constantly changing grocery along with rapidly evolving technological innovations, how do we do ideas and products that exit stand the test of time and peradventure benefit human raceity and our future as a whole? According to the Heath brothers in that location are sixer formulas we flush toilet use as guidelines for making our ideas stick. These six principles: simple, unexpected, concrete, credible, emotional, a nd stories, when used to beginher, spell success (minus the net s in success). Now back to my initiatory question is the electric car going to stick?According to Tesla Motors Inc. Chief Executive Elon Musk the answer is non altogether yes scarcely Musk was quoted earlier this year formula â€Å"In 20 years more than half(prenominal) of new cars manufactured leave alone be amply electric. I feel actually quite salutary in that bet. That’s a bet I will put money on. ” So who is this Elon Musk, what is Tesla Motors, and why is he so confident his idea will stick? To answer this question, I’ll use the six principles the Heath brothers laid break through for us in â€Å"Made to Stick” and let you be the judge.First, let me tell you a little nigh(predicate) the explanation of Tesla Motors. In 1988, after graduating from high school in Pretoria, South Africa, 17 year old Elon Musk go forth his home land to come to America verbalise his family a nd friends â€Å"It is where great things are possible”. Musk was inspired by great innovators wish well Thomas Edison and Nikola Tesla and after a few years at Queen’s University in Kingston, Canada he continued on to the University of dad with a full scholarship. After receiving a grad in conomics and a siemens degree in physics Musk decided there were three areas he demanded to be involved in that he believed would” affect the future of humanity” they were the internet, clean qualification and space. He spent two days at Stanford’s graduate program in 1995 and dropped out only to go on and help pretend the global internet payment system cognize as PayPal. By 2003 Musk and sightly a handful of others founded Tesla Motors in the Silicon Valley area of Union California which is home to some of the humanness’s largest applied science corporations.Musk’s vision of eventually cosmos an independent auto conductr that could mass produce fully electric cars at an affordable price was befitting reality. Today Tesla Motors, Inc. has 31 stores and service locations military manwide, employs all over 2,000 batch and is on the road in 37 dissimilar countries. Not only does Tesla Motors design, develop, manufacture and sell its electric vehicles, it also manufactures electric vehicle powertrain components which it sells to other companies.To instal the world that an electric car could non only be efficient scarce extremely powerful, the companies prototypal vehicle was the Tesla Roadster, a high end sports car that so-and-so accelerate from zero to sixty in under four seconds and has a top timber on it of 125 mph. Once the lithium-ion battery is charged, the car has a range of roughly 245 miles per charge. With the price of the Roadster equalence out of reach for most people, Tesla knew the next step would be to produce a sedan dash vehicle that would be more affordable but quiesce maintain the high level of quality.In 2012 Tesla introduced the very much more affordable and practical Tesla Model S sedan. There is also the new Model X suv that will be available sometime in 2014. To give you an idea of Tesla Motors growth rate, the annual receipts for 2010 was $117 million, the annual revenue for 2012 so far is $543 million. So now let’s look at how the six principles of SUCCES in â€Å"Made to Stick” has helped Tesla Motors come and continue to grow. The first principle is SIMPLE. The concept fucking simplicity in â€Å"Made to Stick” is the splendor of get to the core of your idea and staying true to that core.You essential know the core of your idea and convey it as simply as possible. The book uses Southwest Airlines as an example of core simplicity. Southwest Airlines has a air force byicer’s Intent which is â€Å"We are THE low-fare airline. ” This simple parameter has guided the success of the airline for over xxx years. Te sla has used simplicity to convey their core legation since their beginning. Tesla Motors core, as they suck up stated over and over again is â€Å"the belief that an electric car pauperism non be a driving sacrifice. ” This is the description of simple and they dumbfound stuck to it.Tesla knows that people have a negative image of electric cars and it’s their fillet of sole purpose to suck that image positive. The second principle of a â€Å"sticky” idea is the UNEXPECTED. The main accusatory of the unexpected is to first get the au become flatnce’s attention and to then hold their attention. The book uses the haggle surprise, what gets our attention, and interest, what keeps our attention. Tesla did the unexpected when they introduced the very first electric sports car to the world. You mean to tell me that you built a car that good deal go 0 to 60 mph in under 4 seconds with little to no sound and no gasoline?This I got to learn! Let’ s just say, right off the bat, they got the world’s attention and are still holding it to this day. Tesla made a conscious last to make their first car a sports car even though they knew they were targeting a smaller selected market. They came out of the gate guns blazing and made the dwell of Time magazine for best inventions of 2006. When we hear the invent CONCRETE we immediately think of buildings, roads and foundations for homes, things that exist all around us that we fag end tie in and see. In â€Å"Made to Stick” the Heath brothers course credit that â€Å"Language is often abstract, but life is not abstract. When we can visualize things in the real world we can put them in context and think back them better. The book uses the example that concrete nouns, like ride are easier to remember than abstract ones like justice. If you want your idea to stick with someone, speak in term of things that people can relate to in their free-and-easy life. unriva led way that Tesla uses concrete language to equal their car with other traditional cars is in a statement on their website â€Å"The powertrain, tucked between the foster wheels, uses energy three times more expeditiously than a gas-burning engine. You may not know what a powertrain is but we can all visualize use energy three times more efficiently than gas-burning. The fourth principle in making an idea stick is CREDIBILITY. Credibility is the level that you believe something to be true. If you believe a source of information is extremely credible then you will more than probably accept it as the truth. The Heath brothers hit on a few ways we can make our ideas more credible and a couple of them stood out to me while doing my research of Tesla Motors. Authorities and experts can be a reliable source of believability.The book uses Stephen vendition as an representation on physics but I prefer to use Carl Sagan as an authority on astronomy, just a personal front-runner of mine. Along with the external credibility of authorities, there is sexual credibility like the uses of testable credentials i. e. try it to begin with you buy it. Of course all car companies will let you drive it before you buy it and Tesla is no exception. What stood out to me among all the glowing studys was an article in the Wall Street Journal by Dan Neil, a winner of the Ken Purdy Award for automotive journalism.When Dan was disposed one of the new Tesla Model S sedans to review he was â€Å"ready to be disappointed”. That was not the case as he went on to correspond the 4-door electric sedan with that of a Lamborghini and a crossing GT supercar and the design quality to that of a Jaguar. Sometimes credibility comes from a completely new source as with the example used in â€Å"Made to Stick” of the 1984 Wendy’s commercial â€Å"Where’s the beef? ” Wendy’s was using testable credentials buy leaving it up to the consumers to go see for themselves. Where’s the beef?I still remember that commercial from when I was a kid. When we feel self-colouredly approximately something we not only remember it but we want to do something about it. The fifth principle of â€Å"sticky” ideas is EMOTIONAL. Emotional messages can evoke powerful feelings both good and vainglorious in people. We naturally care more about the things that affect our own personal lives than those things that don’t directly affect us, so how do we get other people to care about our own ideas? The Heath brothers suggest three ways that we can make people care.By using the power of association, we can relate to peoples individual lives and show them that we care about the analogous things they care about. Another way to make people care is to appeal to their self-interest. People have ideas about who they are and who they would like to be and if we can tap into that emotion our message is more potential to stick with them. Appeal ing to people’s individuality is emotionally powerful and Tesla Motors knows just how to do that. Cars have always been more than just a pith of transportation, they tell people who you are and what you care about.Tesla has already created strong brand loyalty for being the thinking man’s car of the future. Tesla knows that a maturement number of people feel very strong emotions about sustainable energy. To quote Elon Musk â€Å"The overarching purpose of Tesla, and my author for personally funding the company, is to expedite the move from a mine-and-burn hydrocarbon economy towards a sustainable, solar electric economy. ” The sixth and final principle of sticky ideas is STORIES. Throughout human hi narrative we have used stories to convey classic messages.Stories not only grab our attention and think of us but inspire us to act. One of the examples of the use of stories in â€Å"Made to Stick” is the resistance tale of Jared. In the 90’s thermionic vacuum tube used a true and unique falsehood about a young man, who was dangerously over weight, lost over 100 pounds in just three months by eating at Subway. This myth had a huge impact on some people and put Subway back on the map. Many people could relate to Jared’s tale and were inspired to eat healthier. I believe the story of Elon Musk is inspiring and that through human innovation anything is possible.In 2009 things were not looking good for American car companies, many another(prenominal) of which were completely shut down to cut costs. During that same year Bob Lutz of GM said Tesla would neer compete effectively as a car company because nobody really wanted and electric car especially at that price. That year Tesla exchange 100% of its production and opened a second dealership. In closing, there are many stories like Tesla that inspire us to think outside the box. pitying innovation is the foundation of society, without it we would grow stagnant and die out.It’s true that some ideas survive and others die that’s just the nature of things but there are things we can do to make our ideas stick. The principles that part and Dan Heath laid out in â€Å"Made to Stick” aren’t set in nether region but can be used as a foundation for success (pun intended). Tesla has done a good job of pushing the boundaries of technology and is getting closer every day to making that technology affordable to everyone. With all the haters out there it’s hard to say if Tesla’s electric car will stick, but as long as we all keep aspiring for greater things the world will be a better place.\r\n'