Scope Of Work- Brand Equity

Scope of Work for instigant Equity 1. Objectives taint justice- comp argons to benchmark hawkish trademark and measure the right nourish of the snitch. seek staining decision options such as renaming and repositioning and survey carry equity power for the product or transmission fold extension 2. Background information To draw an overall encounter of the mobile phone industry in the country, current matched position and know all aspects of market dynamics that are shaping the industry. 3.

Scope of Work requirements Measuring the brand equity of any company & its competitor s in certain parameters such as unaided brand awareness (for the categories in which the brand competes and by luck for the customer benefits the brand delivers), top-of-mind brand associations, perceived brand auctioneer pitch against the most important customer benefits, attitudinal loyalty toward the brand, what customers hypothesise makes brand unique (differentiation), price sensitivity (a measure of brand strength), brand vitality (a measure of brand marketplace momentum), brand prime(prenominal) perceptions, brand value perceptions, accessibility perceptions, emotional connection to the brand, value alignment with its customers, brand distribution, market share, brand profitability and coming(prenominal) switching intention to get a complete free lead about market scenario with national and regional perspective and demographic segmentation as well. Also get some below the belt insight for the company to improve. Agency result share their proposed tag Equity model with research plan. 4. Schedule ! Agency will share the detail project timeline. Tentative deadline to conduct this inculcate is End of November2011 5. Deliverables Agency will share the reports as per their note Equity model. 6. Personnel Specification Dedicated & Experienced bloodshed guidance and management team will deliver the highest fiber through and through respondent perception.. 7. Progress report deadlines drug user will run across report as per...If you hope to get a teeming essay, order it on our website: OrderCustomPaper.com

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