Strategic Management

4ALM| Pfizer Philippines, Inc.| Strategic Management Paper (Group)| Submitted by: Submitted to:Ilagan, Katrina Joy L. Prof. Raquel CastroMancenido, Ernest dandy of Minnesota B.Palomar, Jamilla Audrey G.Romero, Rowell Q.Date Submitted:January 19, 2012| | | Exe slewive Summary This report summarizes and analyses the pharmaceutical company Pfizer, the genuine market and the companys position within it. Pfizer is the leading pharmaceutical ludicrous and, after the acquisition of Wyeth, the largest research-based company. Its mission is to provide accessible distinguish health care and products to all consumers. Despite the oc on-line(prenominal) economy, Pfizer is nonoperational in a strong position with a maturement in sales and employees in 200 9, after a terminate in revenue in 2008. The market outlook seems to be positive, disdain many threats that the company leave behind face everywhere the coming years, such as loss of patents and global adjudicate pressure. Sales are likely to increase as much than Americans ordain be insured under the new health care bill.

However, generic and OTC drugs agnise popularity among the population, so Pfizer depart face severe competition. To counter this, the firm allow construct to stop depending so much on their leading tag products, and explore emerging markets. Although Pfizer expects some of its ne west drugs to be approved in the near future! , new regulatory legislations will have an advert on the approval process and time, resulting in higher be and a loss of revenue. Pfizer will therefore have to knock costs and expand into new niches, which can be achieved by mergers and acquisitions as well as strategic agreements with other companies to gain research more efficient and cost effective. This report will present a company snapshot, followed by an analysis of the current market situation and then looking at infixed and external factors that...If you want to get a full essay, barf it on our website: OrderCustomPaper.com

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